Athletic, Casual, Exclusive-name it and the variety is present with the Air Jordan brand of shoes. It started of with Athletic shoes in 1984 but it didn t remain in that domain forever. You will find cheap, expensive, exclusive, men, women, children, athletic, casual, sneakers and other various types of shoes available in this brand. Many of you fell in love with this unconventional brand Air Jordan when it was first launched. It came out with colors like red and black for basketball shoes when the conventional color was white. Brand Ambassador Michael Jordon, though initially a little apprehensive about this brand, went on to love these shoes.Nike Air Jordan shoes
Nike s unconventional idea was a huge success among all and till this day people await the launch of a new version of these shoes every year. It s become a habit among all the Jordon brand lovers to wait for the seasonal launch of a new version. This brand is expensive alright but worth the money. It is sleek, stylish, classy and full of variety. There have been 21 versions of this shoe and the 22nd version would be released in January 2007. The Jordans have created a buzz in the fashion industry. No other brand has been able to make a mark on the fashion industry as the Jordans have. They have made a great cultural impact and have captured the interest of the people of all genres. Isn t this some accomplishment? Jordans should be appreciated for this huge success.
Peter Moore, the designer of the first Jordan, designed his shoe, which was different from the other shoes of his time with the colors different, and the style different. He gave a new and unique style to the shoe industry and so began the Jordan tradition. He also made another change to the conventional style by matching the shoe colors with the colors of the clothes for the sports people. This was definitely unique. Soon the colors of the Jordan shoes, which started with red and black, had violet, brown etc on their list. The Jordan shoes had a different logo which set them apart from the rest. In the logo the outside ankle rests on the basketball.
The logo meant that sports was mixed with divinity. Earlier people found this design to be total rubbish, but today no one would say that. Jordans are treated as Gods in this world and few can resist a Jordan. The success of Air Jordan is completely due to Michael Jordan. His popularity led to the popularity of Air Jordans. An Air Jordan started with $100, which was considered expensive and not worth paying for a shoe, but the cool and attractive advertisements created a great hype and got the younger generation to crave for these shoes and buy them. They made everyone feel that owning a pair of Air Jordan serves a sense of pride. Now that s called intelligent advertisement, which worked and till today Air Jordans are the world s most famous brand.
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